![]() Some Stats About the Most Popular Social Media Sitesĭepending on how we measure it, the same social media sites are the most popular. This could be because internet use in South America and Africa is growing, and social media and internet use are restricted for most people in China. South America and Africa are well above the average, whereas Europe, North America, and Asia are below. Here's a breakdown of daily social media use around the world: However, this average is global, and some people use it much more than others. On average, people spend 142, or 2 hours and 22 minutes per day using social media. Snapchat and other apps are carving out strong niches, however. ![]() Some claim this trend keeps repeating because Facebook has too much control over the market, which was a significant issue in 2021. Sites such as Snapchat grew quickly to about this point until their popularity eventually waned. Only time will tell if this growth continues throughout 2023 and if TikTok will make its way even closer to the top. After showing promising signs of growth over the previous few years, TikTok has exploded to become the sixth most popular social media site in the entire world. ![]()
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